Transforming Shrink Wrap Services Business through Comprehensive Digital Marketing Strategies

Mar 5, 20230 comments

Project Analysis


Shrink Wrap


4 Experts


SEO & Social Media


building & construction

Client Overview: Our client, a prominent Shrink Wrap Services provider based in New Zealand, specializing in applications for boats, marine, building, construction, scaffolding, industrial products, containment, and more.

Challenges Faced: The client approached H Cube Web Solutions seeking to enhance their online visibility and generate quality leads through robust SEO and Social Media Marketing strategies.

Step 1: Understanding Client’s Requirements: Our team initiated the process by conducting in-depth discussions with the client to understand their business goals, target audience, and key services.

Step 2: Website Study:

  • Thorough analysis of the client’s website, including meta tags, duplicate content, and overall structure.
  • Comprehensive competitor analysis covering content, meta tags, backlinks, and other critical factors.

Step 3: Keyword Research and Content Optimization:

  • Utilizing Google Keyword Research Tool for in-depth keyword analysis.
  • Suggesting targeted keywords to the client for optimal SEO results.
  • Crafting unique and fresh content for all website pages, incorporating targeted keywords.

Step 4: Website Enhancement Recommendations:

  • Providing suggestions for adding more pages to the website.
  • Recommending improvements for a more user-friendly website.
  • Evaluating and optimizing website speed for enhanced user experience.

Step 5: Off-Page SEO Activities:

  • Implementing a comprehensive off-page strategy, including baseline rankings, keyword URL mapping, broken links check, and more.
  • Technical optimizations such as canonicalization, header tags optimization, internal link structuring, and existing content optimization.

Step 6: On-Page SEO Activities:

  • Local Search Engine Optimization.
  • Setting up and verifying Google My Business.
  • Blog writing, article submission, guest posting, press release distribution, and other content-driven strategies.
  • Utilizing schema markup for structured data.

Step 7: Social Media Marketing Strategies:

  • Creating accounts and company pages on various platforms.
  • Competitor analysis on social media platforms.
  • AI-powered content creation for ads and posts.
  • Engaging posts on Facebook, Instagram, Pinterest, Twitter, Tumblr, LinkedIn, and YouTube.
  • Regularly monitoring and analyzing social media performance.

Step 8: Detailed Reporting:

  • Regularly providing detailed reports on SEO and social media marketing efforts.
  • Backlinks report with IDs, passwords, and dates.
  • Social media growth reports including likes, followers, subscribers, reach, views, and traffic.
  • In-depth Google Analytics reports.

Step 9: Client Coordination:

  • Regular coordination with the client to discuss reports and ongoing work.
  • Addressing any queries or concerns from the client.

Step 10: Lead Generation Program:

  • Developing a tailored lead generation program incorporating social media and Google campaigns.
  • Constantly monitoring and tracking ad campaigns for budget-friendly lead generation.

Outcome: After 4 to 5 months of comprehensive digital marketing efforts, the client experienced a significant increase in online visibility, social media engagement, and ultimately, successful lead generation. The client now enjoys a thriving and successful business with the support of H Cube Web Solutions.


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