Search Engine Optimization have drastically moved in last few years. Companies are investing a lot in content but along with this, it is important for them to learn new rules of SEO. Earlier SEO was all about focusing on keywords but now it is more or less dependent on other factors too. Search Engines are getting smarter and it is difficult for content creators to control the display of their pages. In this article, we will discuss the 10 Latest SEO Tricks to get higher rankings on search engines.
Latest SEO Tricks
According to a study conducted by Moz Inc. on the future of SEO, it was declared that mobile friendliness would be the top-most priority for any SEO campaign making up to 80% impact, page analysis will impact 81%, dwell time and other data usage composing 67% and design and readability up to 67%. The study also revealed that some SEO factors may lose effectiveness like paid links down by 55% and anchor text influences by 49%.
HERE IS THE LIST OF LATEST SEO TRICKS TO GET HIGHER RANKINGS:
USE OF DISTINCTIVE IMAGES:
Images don’t play a big source of reference in Google like earlier they used to be, but still having distinct images on your website is very important. The reason behind this is having unique images with unique content will make the image stand out among others. You may simply customize the image according to your choice or get unique photographs which can pay off a lot for a long time.
MOBILE FRIENDLY WEBSITES:
Since smartphones are introduced people are engaged more in them and mostly search web through their smartphones. So you must make sure that the content on your website is mobile friendly.
On an average, longer articles that lie between 1200 to 1500 words are expected to give better performance in serps. Earlier, two three years back 300 words page was considered to be long but now the tuition is different. Latest SEO tricks expect the content length to be longer in order to get high traffic and higher ranks in SEO. These changes are made by Google to ensure that they are sending traffic to the pages or websites that are fruitful for humans.
FOCUS ON USER EXPERIENCE:
According to the Latest SEO tricks, you must focus on user experience. The content should have points as bullets, sub-headings, and images to make it easy for a user to understand the content. The users can easily digest such content. You must produce original and plagiarism free content either it is videos or images or long written content. If it is unique you have chances of getting higher ranks in search engines.
INTENTION IS EVERYTHING:
Gone are the days when keywords were targeted to provide to the point search results. Earlier all focus was on getting the click but now search engines see whether people are interacting with your website or not. Whether they are finding the answers to their questions when they visit it. It’s all about post-click activity. Along with the clicks, you need to see user satisfaction too.
MORE PROMINENCE FROM SOCIAL CONTENT:
In 2016 according to Latest SEO tricks content is more likely to get more importance on search engines through Social Media like Facebook, Twitter and LinkedIn. It is predicted that a large amount of content can be indexed on search engines through Social Media only. From SEO strategies this would lessen the lines between ‘web’ and ‘social media’. Make healthy and attractive social content to get maximum visibility of your web page.
VIDEOS WILL STILL RULE:
Videos help you to be in touch with your audience and entertain them. Apart from this videos when used in bulk are considered best to improve page ranking on the search engines. Across the globe, Google searches are 62% composed of videos itself. As compared to static or plain text videos get 50 times more organic traffic to your web page, and 41% high clicking rate.
VOICE SEARCH FUNCTION A MUST:
while travelling people usually use voice search considering it to be safe and convenient. This is growing in mobiles because it has taken away the discomfort in typing keywords to search things on search engines. Most mobile devices have a voice search function with voice-responsive agents – Siri, Google Now, and Cortana. Hence it is important to include voice search function in your web page
LOCAL LISTING SEO:
Listing your site on different classified websites is another Latest SEO tricks. As a page owner, it is important for you to tell Google where you are situated and what services are you offering to enhance the targeted audience on your page and getting page ranks. You must list your pages on Google, Yahoo and Bing by providing a relevant address on them. After the Pigeon update, the local listing has achieved a huge importance.
CONTENT AGGREGATION WILL GET BIGGER & BETTER:
According to Latest SEO tricks, content should be collected from various sources rather than just one source. Users prefer all the relevant information to be present in one place. Content Aggregation simply means finding, consolidating, sharing and display the content on a pre-specified topic in one place to approach target audience. You must collect and curate the content from various high authority sources.
You must make your social presence on the web and follow the above latest SEO tricks. A good ranking would ultimately help you and your brand to get higher ranks on search engines.